Agency + platform buyers
Base44 White Label
OffRamp · November 4, 2026 · 7 min read
Short answer: Base44 white label hides the branding, not the dependency. Your users see your platform and your brand — but every app they build still lives in your enterprise workspace, runs on Base44's servers, and dies with your account. This page maps what white label actually covers, what it hides, and the way to own the whole thing, brand and all.
What it actually is
Base44 white label: app-building inside your platform
Base44's white label is not a logo toggle. It is a developer integration: you offer app building as a feature of your own platform, white labeled under your own brand. In your platform's own interface, your users describe an app or feature they want, and Base44 builds it behind the scenes to run inside your platform. Your users never see Base44 — the navigation, the URL, and the sign-in are yours.
What you configure is the identity of the builder, not just the paint. Base44's own documentation describes the pieces: your brand, the agent's system prompt (which defines what the AI tells your users it is), the skills that teach the agent your conventions, a design system that decides what every app looks like, and custom instructions that give each app your platform's context. Together they shape every app your users build — under your name.
One thing in the docs deserves your full attention: one enterprise workspace backs the whole integration. That single sentence is the whole white-label model. Every app your users create is created by the account that backs the integration, and lives in that account's enterprise workspace. Keep that in mind — it is the hinge everything below turns on.
The honest part
What white label does NOT change
Here is the sentence that matters: branding is not ownership. White label changes who your users see. It does not change who owns the running app, where it runs, or who can take it away. Every app built through the integration still lives in the enterprise workspace that backs the integration — your account, not your user's — and still runs on Base44's infrastructure.
Run the traps one by one. The database: your users' data lives in Base44's managed database, with no connection string you can hand over — our database page explains why there is no back door. Authentication: logins run on Base44's system, not yours. Files and backend functions: locked into Base44's runtime. The bill: if you stop paying, every white-labeled app stops with it — the apps have no independent existence outside the workspace that backs the integration. What actually stops the day you cancel is the same for white-labeled apps as for any other.
So white label gives you a platform-shaped product with a rental-shaped foundation. Your users build in your brand, your design system, your interface — on an app that is, underneath, a tenant of your Base44 account. That is a real feature for real platforms. It is just not ownership, and it should not be sold as ownership.
The agency version
For agencies: white label is not a handoff
Agencies are the #1 follow-up audience for this question, because the agency use case is different from the platform use case. An agency does not need a thousand users building apps inside a portal — it needs one client app to look like the client's, not Base44's, when the engagement ends. If that is the question you are asking, the white-label integration is the wrong tool: it is built for platforms with their own users, not for handing individual apps to individual clients.
The agency trap survives the white label intact. A white-labeled client app still lives in the agency's enterprise workspace, still runs on the agency's account, and still goes dark if the agency stops paying — the client just cannot see whose platform it is. The branding hides the landlord; it does not free the tenant. Our agency guide maps the full handoff problem: what the engagement ends with when the client has nothing to walk away with.
The clean agency handoff never was a branding setting. It is a migration: the client app rebuilt onto Supabase, Vercel, and GitHub accounts in the client's own name, verified live there, and only then retired from the agency's workspace. That is when the client owns the app — brand, database, logins, and all.
The alternative
Branding without the lease: own the stack
There is a version of this story where the branding question answers itself. When the app runs on infrastructure in your name — your Supabase project, your Vercel deployment, your GitHub repository — there is no Base44 branding to remove, because Base44 is not in the stack. The app carries your brand, on your domain, under your users' eyes, and it does so without a white-label feature at all.
That is what OffRamp does for apps leaving Base44: it migrates the app onto Supabase, Vercel, and GitHub accounts in your name, so the database, the logins, the files, and the integrations move with the code. The branding question dissolves — the app is yours the way a file on your own disk is yours, not the way a white-labeled tenant is yours. Ownership without portability is just a lease; this is what the owned version looks like.
If you are evaluating the white-label integration for your platform, read it as what it is: a powerful way to put app-building inside your product, priced at the Enterprise level, with the tenancy that comes with it. Just make sure the decision is made with eyes open — brand and lease are two separate purchases.
FAQ
Questions, answered honestly
What is Base44 white label?
Base44 white label lets you offer app-building as a feature of your own platform, under your own brand. Your users describe an app inside your platform's interface, and Base44 builds it behind the scenes — configured with your brand, your agent's system prompt, your design system, and your skills. The apps your users build are created by and live in the one enterprise workspace that backs your integration.
Is Base44 white label only available on the Enterprise plan?
Base44's own white-label documentation says one enterprise workspace backs the whole integration — so the full white-label integration is an Enterprise-level feature. For exact current plan names and pricing, check Base44's plans page before deciding, since plan packaging changes.
Does Base44 white label let me remove Base44 branding from my app?
On the integration surface, yes: the app-building experience runs inside your platform, under your brand, and your users never see Base44. Whether that extends to branding on individually built apps — logos, "powered by" badges, email footers — on standard plans is a separate question. Check Base44's current plan details for what branding controls each plan includes.
Does white label mean I own the app?
No. Branding is not ownership. Apps built through a white-label integration are created by your workspace's account and run on Base44's infrastructure — the database, user authentication, backend functions, and files stay locked in Base44's systems. White label hides Base44 from your users; it does not move the app off Base44.
What happens to white-labeled apps if I stop paying Base44?
The same thing that happens to any Base44 app when the bill stops: the apps stop working. White labeling does not give your apps an independent existence — they remain tenants of the enterprise workspace that backs the integration, and they die with the account.
Can I hand a white-labeled app to a client so it becomes theirs?
Not as a running app. The white-labeled app lives in your workspace and account, not the client's — the client has no independent copy to walk away with. The real handoff is a migration: rebuild the app onto Supabase, Vercel, and GitHub accounts in the client's own name, verify it live there, and only then retire your copy.
Want the app branded AND yours?
White label hides the branding — ownership is the part that matters. Migrate your app off Base44 onto Supabase, Vercel, and GitHub accounts in your name: no Base44 in the stack, nothing to hide. Connect the Base44 account from the OffRamp home page. The free analysis takes about a minute, and your fixed quote comes with it.
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